Last Updated: 11/02/2025
This Privacy Policy describes how Alwayslab Corp. (“Alwayslab,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you access or use https://alwayslab.com
(the “Platform”) and related products, software, tools, questionnaires, and services (collectively, the “Services”).
By using the Services, you agree to the terms of this Privacy Policy. If you do not agree, you must discontinue your use of the Platform.
1. Information We Collect
We collect several types of information to provide and improve our Services.
1.1 Information You Provide Directly
This includes:
- Account information (name, email address, password)
- Questionnaire responses (health-related inputs, lifestyle data, fertility information, or other assessments you complete voluntarily)
- Payment information (handled securely by third-party payment processors — we do not store full credit card numbers)
- Customer support communication
- Professional details (if you are a doctor, clinician, or health organization)
1.2 Information Collected Automatically
When you use the Platform, we may collect:
- Device and browser data
- IP address
- Log files
- Usage data, including pages visited, features used, and interaction patterns
- Cookies and trackers (see Section 6)
1.3 Information from Third Parties
We may receive data from:
- Payment processors
- Analytics providers
- Healthcare organizations or clinics (if you use Alwayslab through a provider)
- Business partners and integrations
2. How We Use Your Information
We use your information to:
- Operate, maintain, and improve the Platform
- Provide AI-driven analytics, assessments, and reports
- Personalize the user experience
- Process payments and manage subscriptions
- Communicate with you, including service updates and customer support
- Enhance quality, performance, and security
- Comply with legal and regulatory requirements
We never sell personal information
3. How We Share Your Information
We may share personal data only in the following cases:
3.1 Service Providers
With trusted providers who help us operate the Platform (e.g., hosting, security, analytics, customer support, payment processing).
3.2 Healthcare Providers
If you access Alwayslab through a clinic, doctor, or healthcare organization, your data may be shared with your provider as part of the service you request.
3.3 Legal Compliance
We may disclose information if required to:
- Comply with applicable laws
- Respond to subpoenas, court orders, or government inquiries
- Protect the rights, property, or safety of Alwayslab, users, or the public
3.4 Business Transfers
If Alwayslab undergoes a merger, acquisition, or sale, your information may be transferred as part of the transaction.
We do not sell or share personal data with third parties for advertising.
4. Data Storage & Security
We use industry-standard security measures to protect your information, including:
- Encryption in transit
- Secure cloud hosting
- Access control mechanisms
- Monitoring for unauthorized access
Despite these measures, no online service can guarantee absolute security.
5. Retention of Information
We retain personal data only for as long as necessary to:
- Provide the Services
- Fulfill the purposes described in this Policy
- Comply with legal obligations
You may request deletion of your data at any time (see Section 9).
6. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Enable platform functionality
- Analyze usage
- Improve performance
- Remember preferences
You may disable cookies in your browser, but doing so may affect certain features.
7. Children’s Privacy
The Platform is not intended for individuals under 18 years old.
We do not knowingly collect information from minors. If we become aware that a minor has submitted data, we will delete it promptly.
8. International Data Transfers
If you are located outside the United States, please note that your data may be transferred to and stored in the U.S.
We implement appropriate safeguards when required.
A GDPR-compliant version can be provided if your business requires it.
9. Your Rights and Choices
Depending on your jurisdiction, you may have the right to:
- Access your personal information
- Correct inaccurate data
- Request deletion
- Restrict processing
- Download your data (data portability)
- Withdraw consent
Opt out of non-essential cookies
To exercise your rights, contact: Support@alwayslab.com
10. Email Communications
By creating an account or using the Platform, you may receive:
- Service-related emails
- Account notifications
- Transaction confirmations
You may opt out of promotional emails at any time by clicking “unsubscribe” or contacting us.
We may require verification of your identity before processing requests.
11. Third-Party Links
Our Platform may contain links to external websites or services.
We are not responsible for their privacy practices. We encourage users to review their policies before providing data.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Changes become effective upon posting on our Platform.
Your continued use constitutes acceptance of any revisions.
13. HIPAA Compliance & Health Information
Alwayslab may process certain health-related information in connection with fertility assessments, questionnaires, or analytics. This section explains how Alwayslab complies with the requirements of the Health Insurance Portability and Accountability Act (HIPAA) when applicable.
13.1 When HIPAA Applies
HIPAA protections apply only in situations where Alwayslab acts as a Business Associate of a HIPAA-covered entity (such as a clinic, physician, or healthcare provider).
In these cases, Alwayslab may receive, create, or process Protected Health Information (PHI) on behalf of the provider.
When HIPAA applies:
- We enter into a Business Associate Agreement (BAA) with the covered entity.
- We process PHI strictly in accordance with the BAA and HIPAA regulations.
- We apply administrative, technical, and physical safeguards to protect PHI as required by HIPAA Security Rule (45 CFR Part 164).
13.2 Use and Disclosure of PHI
When acting under a BAA, Alwayslab may use or disclose PHI only for the following purposes:
- Delivering fertility-related analytics and assessments
- Supporting healthcare operations for the covered entity
- Providing technical support or service maintenance
- As required by law (e.g., court orders or regulatory compliance)
- We do not use PHI for advertising or commercial purposes.
- We do not sell PHI.
13.3 Patient Rights Under HIPAA
When HIPAA applies, patients retain the following rights regarding their PHI, which may be exercised through the covered healthcare provider:
- Right to access their medical information
- Right to request correction of inaccurate information
- Right to request restrictions on certain uses or disclosures
- Right to an accounting of disclosures
- Right to request confidential communications
- 14.4 Safeguards and Security Measures
13.4 Alwayslab implements security controls aligned with HIPAA requirements, including:
- Encryption of data in transit
- Role-based access control
- Audit logs and monitoring
- Secure cloud infrastructure
- Policies for breach reporting and incident response
If a breach of unsecured PHI occurs, Alwayslab will notify the covered entity promptly as required under the HIPAA Breach Notification Rule (45 CFR §§ 164.400–414).
13.5 When HIPAA Does Not Apply
If you use Alwayslab’s Platform directly as a consumer (not through a clinic or provider):
- HIPAA may not apply to your data.
- Your information will be protected under this Privacy Policy and applicable privacy laws, but not under HIPAA unless Alwayslab is operating as a Business Associate.
- In all cases, Alwayslab treats sensitive health information with strict confidentiality and applies high security standards.
14. Cookies
Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand how users interact with our content. Cookies are small data files stored on your device that help us remember your preferences, improve performance, and deliver relevant features. You can choose to accept, refuse, or delete cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of the website. By continuing to use our site, you consent to the use of cookies as described in this policy.
15. Contact Information
For questions, privacy requests, or concerns:
support@alwayslab.com
Alwayslab Corp.
24732 88th Dr, Bellerose, NY 11426, USA